I’ve been fortunate to work with Passenger Clothing for over three years now, creating hundreds of videos that reflect and reinforce their brand values. This particular project took us to the stunning island of Madeira, where I spent three days shooting alongside a photographer and stylist.

We explored the island from coast to mountains, capturing beautiful, remote locations with the help of local models to showcase the latest summer collection.

For the main long-form piece, we took a behind-the-scenes approach—bringing the audience along for the journey. This added a layer of storytelling that not only made the content more engaging, but also helped deepen the connection between brand and audience.