Most filmmakers stand on the outside looking in. Amon grew up inside the culture he films. As one of the best mountainboarders in the world, his filmmaking was shaped by years spent riding, travelling, and living the same lifestyle as the people outdoor brands want to reach. That experience shows in the work. His films focus on real people, real movement, and the moments that sit behind the product, not just the product itself. Today, Amon creates story-led films for outdoor and adventure brands that feel honest because they come from within the scene. If you want to speak to outdoor people, you need more than a camera. You need someone who understands them.